Unique Selling Point Advice
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on March 30, 2012
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Every product or service is supposed to have a unique selling point (USP). This is supposed to be the core of the sales pitch for any company’s offering. No bank relies on cash loans as its main point for attracting customers, because that’s something everyone already offers. Instead, companies find something that is unique about their offering that can be leveraged against the market. However, there ar
The 5 Types of Customers
Posted by admin
on March 26, 2012
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A lot of salespeople seem to be caught up with finding new customers. We constantly face this issue because we understand that the customers are the life of our business. Without them, our venture would not exist. So what do we do? We come up with different kinds of advertisements, put head-turning displays and assign the most reasonable prices just to attract buyers. We sometimes even go to Accuro to get some advi
Sales Errors
Posted by admin
on February 24, 2012
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“To err is human.”
While the average person really doesn’t like to admit it, people are prone to making mistakes. They might minimize it by getting really good, but as the number of motorcycle lawyer firms handling various claims can attest, even the best can screw it up once in a while. Even the best of salesmen make mistakes; try as they might not to admit to such things. Here are among the most
Ways to Show Your Love to Your Customers on the Love Month
Posted by admin
on February 13, 2012
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It’s the love month. I know that it’s also a perfect time to market your products that would make perfect gifts for the occasion, like red items or practical ones like global knife sharpeners.
But other than being the second-most business-friendly occasion (Christmas being the first), it’s also the time of the year when most people show their love and affection to others. Some say it through flowe
Holding an Open House
Posted by admin
on February 6, 2012
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The open house is arguably one of the best ways for a salesman to sell real estate. It attracts all sorts of people, at least some of which will be genuinely interested in acquiring the property. It gets people talking about what they might be interested in doing with the place, gives the seller a golden opportunity to work their charms on potential buyers, and generally build a rapport with someone who might be pa
Are You a Natural Born Salesperson?
Posted by admin
on January 16, 2012
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Is there really people that are born as natural salesmen or saleswomen? It’s a question that has garnered a bit of controversy in sales and marketing circles. Why do people say there are those in whom the ability to sell flows in their veins, that there are those who are gifted with the ability to sell snow to an Eskimo?
The skills that are needed for sales are mainly people skills, something that most indivi
Beware of Losing a Sale
Posted by admin
on November 18, 2011
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You just overheard your neighbor frustratingly recount his horrible experience with some good-for-nothing FX broker. He had somehow persuaded your neighbor to invest whatever money he had in his bank account. The neighbor feels as though he was mesmerized by that broker’s expertise in his craft, so he yielded to whatever he was asked to do. Sad to say, but he lost all he had. The sadder part is that the money was
Ways to Keep Customers Coming Back
Posted by admin
on November 4, 2011
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Part of a successful sales strategy is having an army of loyal customers that have made a trip to your shop a part of their life. As an entrepreneur, you should know how to ensure the high sales figures of your company. One sure way to do it is to repay your customers’ loyalty by letting them have more than the satisfaction that a quality product or service gives. In other words, you need to come up with stra
Note to Self: Make a Potent First Impression
Posted by admin
on May 22, 2011
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Everyone is well aware that it is rare to get a second chance to make a first impression, especially when it comes to sales. Sales professionals think of it as one critical move, since they are never guaranteed to instantaneously create a positive impact whenever they meet with a prospective customer for the first time.
Humans generally form an initial impression of somebody within the first 10 seconds after they m
Dealing with Online Threats
Posted by admin
on April 19, 2011
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Internet marketing is serious business. Entrepreneurs sure make megabucks out of it. This is the foremost reason that hackers don’t play the game fairly. News about businesses being attacked online appears on headlines once in a while. It is risky in every way. This is a clear signal that businesses must protect themselves online from buggers who can steal their hard-earned profit or the image of their compa